Research

This study explores the pain and delight points within the consumer journey in the organic retail sector, with a focus on Alnatura, a leading organic supermarket chain in Germany

Not long ago, when people heard “Vietnam,” their thoughts often turned to war. For decades, images of conflict shaped the country’s narrative. But times have changed dramatically. Today, Vietnam stands as one of the strongest economic performers of the 21st century. In this presentation, we explore why Vietnam is the ideal destination for expanding a…

The increasing importance of self-care among men has led to growing demand for grooming products, prompting manufacturers to innovate rapidly. In response to these changes, social media marketing has emerged as a critical strategy to reach consumers through digital platforms. This study explores consumer responses to men’s grooming products through social media marketing. A quantitative…